Sprite NBA Promotion with Lebron James.
Agency: Leo Burnett / Arc Worldwide
My Role: Crafting Year Long Promotion for Spite, Designed all POS elements, Oversaw photoshoot photography - choosing and retouching photo selects as well as creating mockups of each POS element to get final sign-off from all stakeholders.
In-Store POS Elements: Pole Sign, Shelf Talker and Standee.
POS Elements were refreshed for second half of program. Pole Sign and Standee shown.
